The global non-alcoholic RTD beverages market size was valued at USD 766.69 billion in 2024. The market is projected to grow from USD 804.87 billion in 2025 to USD 1,195.94 billion by 2032, exhibiting a CAGR of 5.82% during the forecast period. Asia Pacific dominated the non-alcoholic rtd beverages market with a market share of 35.68% in 2024.

Non-alcoholic RTD beverages encompass a wide range of refreshments and functional beverages such as fruit juices, sports, and energy drinks, carbonated soft drinks, and others. The market growth is attributed to consumers’ shift from alcoholic beverages to healthy alternatives, the rising health-conscious population, and the increasing demand for convenience. Moreover, leading key players in the market are focusing on business expansion strategies and expanding their product portfolio, which will further propel market proliferation.

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Segmentation

Supermarkets/Hypermarkets Segment to Lead Due to Easy Access to a Wide Variety of Products

The market is divided based on the distribution channel into supermarkets/hypermarkets, specialty stores, convenience stores, online retail, and others. Among these, the supermarkets/hypermarkets segment holds the largest share, offering easy access to a wide variety of products and beverage brands under one roof. These outlets provide an enhanced and comfortable shopping experience, driving the segment’s dominance.

Non-Fermented Beverage Segment to Dominate

Based on product type, the market is split into fermented beverages (such as dairy-based beverages) and non-fermented beverages (which include fruit and vegetable juices, dairy beverages, sports and energy drinks, functional water, carbonated soft drinks, and others). The non-fermented beverage segment holds the dominant share of the market, driven by increasing consumer demand for a wide range of refreshing and functional drinks.

Geographically, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage

The report covers:

  • COVID-19 impact analysis
  • Market share, growth rate, and valuation of each region and segment
  • Mergers, acquisitions, partnerships, and collaborations by key players
  • Drivers, restraints, opportunities, and threats affecting market dynamics

Drivers and Restraints

Surging Demand for Energy Drinks Among Health-Conscious Populace to Aid Market Growth

As consumers become more health-conscious and engaged in fitness activities, the demand for sports and energy drinks has increased. Energy drinks are popular for enhancing performance, alertness, and endurance, making them a key driver of the non-alcoholic RTD beverages market. Additionally, several companies are offering low-sugar and low-calorie functional energy drinks, further boosting market growth. For example, in January 2023, Prime Hydration, LLC launched Prime Energy, a zero-sugar energy drink with 200mg of caffeine per serving.

However, the high sugar content and calorie levels in many non-alcoholic RTD beverages could hinder market growth, as consumers increasingly seek healthier, lower-calorie options.

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Regional Insights

Asia Pacific held the largest share of the non-alcoholic RTD beverages market in 2022, driven by rising population, urbanization, economic development, and growing consumer demand for healthy and hygienic products. The region is also seeing increased demand for health and wellness drinks, especially functional beverages and foods, driven by a strong interest in holistic well-being.

North America is expected to experience significant growth, fueled by the rising popularity of carbonated drinks and a decline in alcohol consumption due to its health risks. Additionally, there is increasing demand for low-calorie and no-sugar carbonated beverages, prompting manufacturers to innovate with new flavors to attract consumers.

Europe is set to grow significantly, spurred by the rising demand for plant-based food and beverages, particularly due to the growing occurrence of lactose intolerance. Leading companies are launching innovative plant-based options to cater to this consumer trend, further driving market growth.

Competitive Landscape

Partnerships Between Industry Leaders to Propel Market Growth

Strategic developments such as mergers and acquisitions, product launches, partnerships, and collaborations are vital for driving market growth and gaining a competitive edge. For instance, in February 2022, PepsiCo Inc. partnered with Starbucks to enter the energy drinks market, launching the RTD drink Baya Energy, a carbonated beverage. This joint venture enabled both companies to expand their RTD product offerings.

List of Key Players Mentioned in the Report:

  • PepsiCo Inc. (U.S.)
  • The Coca-Cola Company (U.S.)
  • Nestle S.A. (Switzerland)
  • Danone S.A. (France)
  • Red Bull GmbH (Austria)
  • Suntory Holdings Limited (Japan)
  • Keurig Dr Pepper Inc. (U.S.)
  • Asahi Group Holdings Ltd. (Japan)
  • Reed’s, Inc. (U.S.)
  • Monster Beverage Corp (U.S.)

Key Industry Development

  • September 2022: Nestle S.A. announced plans to launch a non-alcoholic RTD beverage containing cultivated whey, offering a sustainably sourced dairy alternative. This product aligns with growing consumer demand for plant-based and environmentally conscious options.

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