98.9 The Vibe Ranks #1 with Adults 25+ in Latest Nielsen Ratings

KEARNEY, Neb. — 98.9 The Vibe (KKPR-FM) has landed in the top spot in the Tri-Cities region, ranking #1 with Adults 25+ in the most recent Nielsen Audio ratings.

The station serves listeners across the Tri-Cities Total Service Area (TSA), including Kearney, Grand Island, Hastings, and surrounding counties.

The Vibe’s success is powered by its growing lineup of local programming, including its popular morning show, "Murphy in the Morning with Tim", which continues to build momentum with listeners throughout Central Nebraska.

“This is the kind of result that makes you proud,” said Murphy. “We work hard to make the show fun, local, and something people actually want to listen to every morning. We appreciate every single person who tunes in.”

Tim added that the station’s rise is a reflection of its connection to the community.

“We’ve always believed local radio still matters,” Tim said. “It's awesome to see the community respond like this.”

Flood Communications Tri-Cities General Manager Jessie Johnson said the ratings reflect the team’s long-term strategy of investing in local talent and building a station brand that feels authentic to Central Nebraska.

“Being #1 with Adults 25+ is a big deal,” Johnson said. “It’s a key audience and it tells us we’re doing the right thing here. We have the most engaged listeners in the region — they love having fun and listening to great music. Our team is building something special here.”

The Vibe continues to expand its community presence through local events, promotions, and partnerships throughout the Tri-Cities.