Attorney General tells Nebraska City retailers to cease and desist

NEBRASKA CITY – Nebraska Attorney General Mike Hilgers is pursuing cease and desist letters against retail locations in Nebraska City that are selling THC-containing products.
A press release says investigators made purchases of products at multiple stores in Nebraska City and says over 90 percent of the purchased products had labels that incorrectly identified the content and many appeared to be marijuana marketed as hemp.

The attorney general is asking each retailer to voluntarily cease sales of unlawful THC or face legal penalties.
Hilgers said two stores have already signed settlements. Remaining stores have tobacco licenses and also sell synthetically produced THC products.
Here is the attorney general’s press release
Lincoln--Today, Attorney General Mike Hilgers announced his office’s expansion of its fight against illegal or unlawful synthetic THC. After an investigation, the Attorney General is issuing cease & desist letters to all of the retail locations in Nebraska City, Nebraska that have not already been sued. The investigation revealed evidence that the stores are selling illegal or unlawful THC-containing products.
Recently, the Nebraska Attorney General’s Office investigators made purchases of products from multiple stores located in Nebraska City. Over 90% of the products purchased had labels that incorrectly identified the content of the products, and many products appeared to be marijuana marketed as hemp.
The letters issued to these stores communicate that many of the THC-containing products their companies sell misrepresent the concentrations and types of THC contained within those products. This lack of proper labeling means the stores are engaging in deceptive, unfair, and unsafe trade practices, and likely engaging in illegal conduct.
The Attorney General’s Office is sending formal letters requesting the stores immediately cease all sales of unlawful THC-containing products to Nebraska consumers to avoid litigation. The Attorney General’s Office is demanding that each store return a signed document indicating their Assurance of Voluntary Compliance. If they do not return a signed settlement, then the office will initiate litigation and will seek penalties and fees to the fullest extent allowed by law.
“We are keeping the promise we made, to ramp up our fight until the problem is solved. Our strategy is achieving success. Just in Nebraska City we have already reached settlements with two of the stores, and this new effort focuses on the remaining stores,” stated Attorney General Mike Hilgers.
The remaining stores have tobacco licenses and also sell synthetically produced THC-containing products, which may put their tobacco licenses at risk.
This continues the effort by Attorney General Hilgers to clean up the unlawful industry that has developed in Nebraska. In addition to the letters, Attorney General Hilgers has supported Senator Kauth’s introduction of LB316, which was prioritized by Senator Storm. LB316 is designed to stop the influx and sale of dangerous products masquerading as hemp and clean up the illegal marketplace that has developed in Nebraska.