Market Size:

The global French fries market size was valued at USD 16.60 billion in 2023 and is projected to grow from USD 17.12 billion in 2024 to USD 26.56 billion by 2032, exhibiting a CAGR of 5.6% during the forecast period.

French fries are the most sustainable potato products made up of potatoes and are eaten as snacks across the globe. It can be eaten with various sauces, mayonnaise, ketchup, and others. Fries are served in various shapes such as waffles and thin, curly strips. It is one of the most demanded and liked snacks all over the globe.

Fortune Business Insights provides this information in its report titled” French Fries Market, 2024-2032.”

List of Key Players Mentioned in the Report:

  • McCain Foods Limited (Canada)
  • R. Simplot Company (U.S.)
  • Lamb Weston (U.S.)
  • Farm Frites International B.V. (Netherlands)
  • Aviko (Netherlands)
  • Ore-Ida (U.S.)
  • Cascadian Farm Organics (U.S.)
  • Alexia Foods (U.S.)
  • Checkers Rally’s (U.S.)
  • Arby’s I.P. Holder (U.S.)

Segments:

Increasing Demand for Frozen Fries to Spearhead the Demand in the Market

On the basis of product, the market is divided into fresh and frozen. Frozen segment is expected to hold the largest market share as it has a higher shelf life and easy to make to fresh-cut fries. This product is the most demanded snack and is readily available in various flavors, sizes, and shapes. The properties that make the product’s demand high are higher shelf-life, convenience, and read-to-cook. Also, their taste and quality are the main reasons for the market growth.

Food Service to Hold Significant Market Share Due to Increase in Quick Service Restaurants

Based on end-use, the market is segmented into retail and food service. Food service dominated the market share in 2021. Some factors, such as quick service restaurants and increasing fast food franchises, are expected to increase the demand for the food service segment in the market. Retail has exhibited the fastest market growth, as most consumers are inclined toward food delivery.

Report Coverage:

The report offers:

  • Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
  • Comprehensive insights into regional developments.
  • List of major industry players.
  • Key strategies adopted by the market players.
  • Recent industry developments include product launches, partnerships, mergers, and acquisitions.

Drivers and Restraints:

Online Food Delivery and Rising Quick Service Restaurants (QSR) to Drive the Market Growth

French fries are a popular snack meal in fast food restaurants and online merchants such as meal Panda, UberEats, and Swiggy. The demand for fresh and frozen fries is increasing as people shift their focus to ready-to-cook and ready-to-make foods. Quick service restaurants are created for customers who want fast meals but don’t have time to prepare it. Consumers are willing to pay high amounts for ready-to-cook meals and quick-service restaurants.

Obesity, diabetes, and high blood pressure are some of the health consequences of eating too much French fries. Because fries contain a lot of salt and fat, it is thought that eating too many of them can quadruple your risk of dying young.

Regional Insights:

Consumption of Ready-to-eat Food to Dominate the Market in North America

North America dominated the market with the largest market share in 2021. Also, it is one of the most prominent regions globally due to large number of consumers. The growth is mainly due to increased consumption of ready-to-eat and convenient food products and quick-service restaurants in the U.S. such as WhataBurger, Freddy, and Five Guys.

China, India, and Japan have accounted for the expansion and growth of the market due to rapid transformation in people’s lifestyles and increasing focus toward the Western culture. The rising demand is expected to drive the French fries market share.

The South American market has seen a rise in the French fries market growth over the last decade. The demand for French fries is rising across urban cities such as Brazil, Argentina, and Chile. Due to the outbreak of COVID-19, food services got impacted negatively, but post-pandemic, the situation is getting on track again; hence, the market is anticipated to grow during the forecast period.

Competitive Landscape:

Market Players Focus on New Product Launches to Strengthen Market Position

Leading companies in the market are competing to increase their market share by providing solutions that are specific to particular sectors. These players strategically work with and take over local rivals to gain a solid regional footing. These companies prioritize developing innovative products and effective marketing strategies to capture a larger market share. It is projected that the growing volume of international trade will present lucrative opportunities for market players.

Key Industry Development:

  • November 2022: Lamb Western Co., in partnership with Sergio Herman: Atelier-Frites, has launched a potato-based product in the Netherlands and Belgium. Atelier Frites has recognized the product with Lamb Weston Co. to make sure that the market grows.

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