The global ready-to-drink beverages market size was valued at USD 766.69 billion in 2024. The market is projected to grow from USD 804.87 billion in 2025 to USD 1,227.81 billion by 2032, exhibiting a CAGR of 6.22% during the forecast period. Asia Pacific dominated the ready-to-drink beverages market with a market share of 35.67% in 2024. Moreover, the ready-to-drink beverages market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 247.26 billion by 2032, driven by inclination toward fortified and gut-health-improving beverages such as kombucha, energy drinks, and functional water.

The thirst for ready-to-drink beverages has grown fast among consumers in recent years. The rising urbanization and hectic lifestyles led to the demand for the product. Furthermore, the infusion of functional ingredients, citrus fruits, herbs, and botanicals in ready-to-drink (RTD) beverages to improve users’ immunity and health positively influences the product demand. Enormous opportunities for manufacturers to develop innovative products under low-sugar, low-calorie, and low-alcoholic categories will be an upcoming driver for the industry. In addition, new product launches under different categories, such as fruit juices, energy drinks, and dairy beverages will shape the industry in the coming years.

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Segmentation

Non-Fermented Beverages Leading the Market Due to Easy Accessibility

The ready-to-drink (RTD) beverages market is segmented into fermented beverages, non-fermented beverages, and alcoholic beverages based on product type. The non-fermented beverages category holds the largest market share, driven by the easy availability of products such as carbonated soft drinks, energy drinks, and fruit juices. Meanwhile, the alcoholic beverages segment is projected to witness the highest compound annual growth rate (CAGR) as house parties and social gatherings become increasingly popular worldwide.

Supermarkets/Hypermarkets Dominate Due to Extensive Product Availability

By distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, convenience stores, online retail, on-premise, and others. Supermarkets and hypermarkets lead the segment due to their extensive range of products from multiple brands available under one roof. However, the online retail segment is expected to record the highest CAGR, driven by the convenience of shopping and home delivery services.

Report Coverage

The report offers an in-depth analysis of key market segments, emerging trends, and growth drivers, while also identifying challenges that may impact the market. It examines the influence of COVID-19 on industry dynamics and highlights regional developments alongside strategies adopted by major players.

Drivers and Restraints

Rising Demand for Gut Health and Functional Beverages to Drive Market Growth

Increasing consumer interest in gut health and functional beverages is a significant factor fueling the growth of the RTD beverages market. Products like kombucha, energy drinks, and functional waters are gaining traction due to their health benefits. In response, companies are innovating with ingredients such as herbs, botanicals, and premium flavors to meet consumer preferences. Additionally, research and development activities, coupled with new product launches, continue to boost market demand.

However, the industry faces challenges, including high taxation and strict regulatory policies on certain RTD products, which may pose constraints to market expansion.

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Regional Insights

Asia Pacific Dominates Market Share Amid Evolving Consumer Lifestyles

Asia Pacific is poised to hold a substantial share of the RTD beverages market, driven by shifting consumer lifestyles and a growing preference for healthier options. Adults in the region are increasingly exploring new beverage products, fueling market expansion.

North America is anticipated to witness the highest compound annual growth rate (CAGR), propelled by rising demand for fortified drinks and beverages that promote gut health, such as kombucha, energy drinks, and functional waters.

Meanwhile, Europe remains a key market, with the increasing popularity of plant-based beverages expected to drive the growth of RTD drink consumption.

Competitive Landscape

Nestlé S.A.’s Acquisition of Orgain Inc. Strengthens Market Position

The RTD beverages market is defined by evolving consumer preferences for unique flavors, convenience, and diverse product offerings. Major industry players, including PepsiCo Inc., Coca-Cola, Bacardi Limited, Diageo PLC, and Nestlé S.A., are continuously expanding their product portfolios with innovative flavors and formulations. Companies are also focusing on strengthening their regional presence, with global brands working to enhance their market footprint.

A notable strategic move in the industry was Nestlé S.A.’s acquisition of a majority stake in Orgain Inc. in March 2022. Orgain, a California-based company specializing in plant-based protein powders, RTD beverages, and protein bars, adds to Nestlé’s growing portfolio of health-focused beverage offerings.

List of Key Players Profiled in the Report

  • Abbott Laboratories Inc. (U.S.)
  • Bacardi Limited (U.S.)
  • Danone S.A (France)
  • Del Monte Foods, Inc. (U.S.)
  • Diageo PLC. (U.K.)
  • Keurig Dr. Pepper, Inc. (U.S.)
  • Molson Coors Brewing Company (U.S.)
  • Nestle S.A. (Switzerland)
  • Pernod Ricard (France)
  • Rauch Fruchtsäfte GmbH & Co OG (Austria)
  • Suntory Holdings Limited (Japan)
  • The Coca-Cola Company (U.S.)
  • Yakult Honsha Co. Ltd. (Japan)

Key Industry Development

November 2022: Pernod Ricard invested approximately USD 22 million to establish an RTD canning plant in Arkansas, U.S., dedicated to producing a canning line for Jameson Ginger & Lime RTDs. This investment highlights the rising demand for RTD alcoholic beverages and reflects the company’s commitment to expanding its product portfolio in the market.

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